A big headline this week is that Zillow pulled out of the e-buy game. They are no longer going to try and sell houses, and to be honest I never thought that model would work. The real estate firms who call themselves "technology" firms have missed the point. We are in the people business, not the technology sector. Real estate has so many nuances and moving parts - not to mention a huge emotional component to it. What we do is so multi-faceted, and can't be effective or valuable for you if it's done solely through a website. Even Zillow is now admitting that. As my partner Maggie Gold Seelig so eloquently says, "in the end, think about who you want to have the keys to your house, who do you trust?" The internet is a great tool for finding concrete information on sales, prices, taxes, appraisals and photos. How you interpret that information and what you do with it is where skill, intelligence, creativity and hard work comes in. A successful sale can't be done without those key ingredients.